5 tips to craft motivating challenges
Work out the challenge objective. Do you want participants to take an action, is your objective to simply provide information, or are you seeking feedback? This will determine what type of challenge you setup, e.g. Take Action, Learn and Earn or Pledge.
- Keep instructions simple, i.e. ‘read this article and take the quiz,’ or ‘turn up to our workshop to receive your code.’
2. Keep your content short and sweet
Go light on content for a learn and earn. Clear and concise messages are best; we recommend between 3,000–5,000 characters, that's approximately 450–750 words.
- Add quiz or poll questions where appropriate. We recommend no more than 3-5 answer options for each quiz question and up to 10 answer options for poll questions. You can set up and ask an unlimited number of quiz and poll questions, however, be mindful to award the user with higher points for their time and efforts.
3. Choose compelling images
Use beautiful, relevant images that aren’t pixelated. You can upload one logo (139x139px) and up to four detail images (960x660px) per challenge. As users scroll through the list of available challenges the images should be engaging and motivate them to participate. Tip – use Canva’s free photo editor to scale and crop images.
- Test your images. Always preview your challenge to make sure your images look fab and will capture the eye of users as they are scrolling through.
4. Challenge ratio
As a guide, we recommend the ratio of active challenges to contain around 60-70% learn and earns, 10% pledges and 20-30% take action challenges. Set yourself a target to put up 2 new challenges every week/fortnight to keep your users engaged.
- Consolidate challenges. If you have a few good ideas for challenges that relate to the same theme, it's good to consolidate so you don’t end up with a series of challenges that are too similar. Bring it back to your objective to work out what’s important.
5. Points value
Generally, the more difficult the challenge or more effort required from the user to complete it, the higher the points should be. See below for our handy guide on challenge type and points value.
10 points = Learn and earn (no quiz questions)
25 points = Learn and earn (with quiz questions)
25 points = Pledge (1-2 weeks duration)
50 points = Pledge (3-6 weeks duration)
75 points = Action - basic (e.g. sign up to one News)
100-500 points = Action - extensive (e.g. event attendance, submitting a file, taking a photo)
As a guide, 100 points equates to $10 in reward savings.
Put yourself in the user’s shoes. Imagine you were being asked to complete the challenge, do you feel it's worth it for the amount of points you receive? Also think about how those points translate into rewards.
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